Adidas

Adidas is one of the major sports brand in the world. It has wide collection of sports goods and running shoes. Adidas use Facebook as one of its promotional activity. They post a picture, video or share a link once in a day roughly. There Facebook page is reliable and has great information about their brand. They use celebrities as their main source to promote as they include Athletes, Basketball players and other sports personality to promote Adidas for them. For example, in the picture below they used this famous volleyball player`s video to promote their Brand.

They have thousands of views and hundreds of likes on their videos and thousands of like on their picture. They have a nice response to audience. For example, this person had an issue with Adidas`s warranty so he commented on one of their picture and Adidas responded to it. There is picture below showing the response.

Adidas's twitter page is quite famous and has over 2 million followers. They post videos and pictures once in a day. They have retweets in hundreds and they not really use hashtags in their account. They are most attractive in their way of posting. Adidas's Twitter is easy to use and is a nice source for promoting products worldwide.