SEO Analysis of Adidas and Lotto

Introduction

SEO is an important thing because it makes it easy for both users and search engine robots. It is helpful in figuring out what the web page is all about. We will use keywords like Running Shoe, Apparels, Clothing and  sports. Basically the motive of the SEO research is to figure what website has a better SEO research.

SEO Considerations	Adidas	Lotto
URL:	http://www.adidas.ca/	http://www.lottosport.com/en
Keywords used on each site:	Running Shoe, Basketball, Accessories, Clothing	Running Shoes, clothing, Tennis shoes, sports
Frequency of Keywords:	Running shoe – 2 Accessories- 28                      Clothing- 42	Running Shoes- 1 Clothing- 5                          Sports- 3
Locations of keywords:	Body	Body
Keywords in URL:	http://www.adidas.ca/en/running-shoes	http://www.lottosport.com/en/running/running-collection/shoes
<title>	<title>adidas Online | Be The Difference</title>	<title>Sport shoes and apparel - Lotto Sport</title>
<meta name="description" content=“”/>	<meta name="description" content="Be The Difference. Discover the new adidas football with X and ACE. Shop shoes and clothing of adidas Football, Originals, Running, Training and more"/>	<meta name="description" content="Lotto Sport Italia leader in the manufacturing and distribution of soccer, tennis, running and leisure footwear, clothing and accessories."/>
<meta name="keywords" content=""/>	<meta name="keywords" content="adidas, adidas CA, adidas originals, soccer, basketball, tennis, adidas shoes, adidas clothing"/>	<meta name="keywords" content="sportswear, soccer shoes, tennis shoes, running shoes, leisure shoes"/>
Site upload speed:	Strong(1 second)	Strong(1 second)
Quality of written content:	Strong	Good
Quality of Visual Content:	Strong	Strong
Alt Text used:	Yes	Yes
Captions used:	Yes	Yes
Quality of Layout:	Good	Good
Call-to-action:	Not applicable	Not applicable
Anchor Text:	Not applicable	Not applicable
Mobile Friendly:	Yes	Yes
Content is “shareable”:	Yes	Yes
Links to Social Media:	https://twitter.com/adidasCA https://www.facebook.com/adidas https://www.youtube.com/user/adidas	http://www.facebook.com/lottosportitalia http://www.youtube.com/user/Lottosportitaly https://twitter.com/#!/lottosportitaly
SERP ranking results when using keywords from this table:	1	1

Google Trends:

Include your topic, and your two brands.  Include the search terms with your screen capture.

Google Trends Insights:

Adidas has better running shoes but Lotto is not a bad brand either but it is not so popular in North America. The graph clearly tells that Adidas is way more searched than Lotto. Lotto was barely searched as it stayed on almost zero all the time. Adidas made an improvement by their searches going up.

Summary:

Adidas’ strength is its easy and convenient use of website. Lotto’s strength is their website’s outlook. When you search for running shoe they both have few results but Adidas has one more results. Adidas is even easier to find on google as Lotto is not really popular. When searched for clothing, Adidas had better results. Lotto had no results for accessories.

Conclusion:

In the Running shoe industry, Adidas is clearly better than Lotto. Adidas has consistently use keywords like shoes and clothing to make it convenient for proper. Looking at both Adidas and Lotto I think the winner of SEO research is undoubtedly