Adidas vs Lotto on Twitter

Homepage of Adidas's Twitter Account

 Adidas has over 2.61 million twitter followers. Adidas tweets once in 2 days and mostly tweets about their Adidas celebrity family and important events in form of images, videos and links. Adidas has used 50-50 rules in twitter too.  The most used #hashtag on this page is #heretocreate. Almost 80% posts have this hashtag.

The most popular on twitter right now is: The love you take is equal to the love you make. (16k likes)

And the second most popular post is: "I chose adidas because we have shared passions and values." Creators x adidas. Welcome to the family, @PaulPogba. (1k likes)

The reason behind first one is that it shows same shoes for couples and they got popular. The second is tweet is regarding a celebrity joining the team so it is also popular.

Homepage of Lotto's Twitter Account

Lotto has 7732 followers. Lotto tweets after 2 or 3 days. The posts are mainly focused around their shoes advertising and details about various sports events. They use 50-50 rule but number of posts are very less to make a firm decision about that. #lottosport is the most used hashtag on the entire page.

Their most popular post is Feels like #Spring. @Giorgia_Palmas wears Tokyo Wedge White-Blue Cool. #lottosport #shoes #lottoleggenda (28 likes)

It is most popular because a celebrity is wearing shoes from their newest spring collection.

Second most popular post is Presented today the new campaign dedicated to #LottoEveride. Discover the extra contents http://on.fb.me/1pu5wMg (17 likes)

It is popular because this is their newest dedicated campaign for lotto eve ride.