Adidas has a Facebook page with over 2
million likes. They post about almost once in a day and they mostly post about their
new releases or the new celebrities joining Adidas. Adidas posts images and
videos and share links. Adidas do use 50-50 rule as they promote their brand
and their Industry too by posting stuff related to sports. They have used
keyword like Running in their
posts. Their most successful post was when they introduced Paul Pogba, an
athlete as part of Adidas. This post got over 3000 reactions and 148 shares because
Adidas used a celebrity to promote itself in it.
Lotto has just 55000 likes approximately on
Facebook. They do post once in every 2 days but because of less popularity they
don’t have much good responses from the audience. They post pictures, videos
and links related to their products and they mostly post about tennis as they
have high rate of sponsorships in tennis world. They do use 50-50 rule but I
didn’t see it a lot. Due to shortage of content I don’t really see the use of
keywords a lot. Their most successful post is about their shoes which has 184
likes and 152 shares. The reason for the success of post is that they had a new
launch of sneakers they were posting about and the sneakers looks really
awesome.
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