Saturday, 26 March 2016

Adidas vs Lotto on Instagram



Adidas has 7.5 million followers on Instagram. Most of their posts here are directed from facebook and they are related to their shoes being campaigned celebrities. There is 50-50 rule being used on the page. In the description they have given address to their official website and a slogan regarding their latest contest is written. The two most popular posts are shown below:





One has around 84k likes and the other has around 80k likes.

The first one is the most popular post because it represents many sports elements of their product line. The second one is popular because it is an inspirational post of a celebrity.


Lotto on Instagram has 20.5k followers. They post same videos and images that they share on other social platforms. They follow 50-50 rule over here too since the content is identical. In the description there is a link to their official website and they have given a brief introduction to their brand.
Their most popular posts are same as they had on twitter. Following are the posts:

The first one has 308 likes and second one has 238 likes. The first shows a celebrity wearing shoes from their spring collection and the second shows their newest campaign for everide line.

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