Here's the link for the video- https://youtu.be/OvBir6rQD_U
Thursday 14 April 2016
Adidas vs Lotto Running Shoes
Here's the link for the video- https://youtu.be/OvBir6rQD_U
Wednesday 30 March 2016
Adidas vs Lotto Content Marketing
The marketing campaign idea in this blog will be in support of the brand Lotto Sport. Every brand and the brand line needs a strong marketing strategy to get its word out for its upcoming products and new launches.
Hence, to promote the shoe line at Lotto Sport, as part of the marketing department I have put together the idea of a Shoe Exhibition. The shoe exhibition will have every new and unique design sold at Lotto Sport displayed on shoe stands to present to consumers. Furthermore, the target market for this event will be consumers that require sport shoes that could be wore on a daily basis for comfort, consumers that need that perfect fitting footwear for regular exercise or to play sports and lastly consumers who are professional sports players and need the latest technology and features in sport shoes. Specific goal that is tended to be reached from this event are the sales conversion to be in the range of 50%-60% in stores or online orders following the event. The event will be held right at the starting of summer towards the end of spring as the exhibition is for the new launches of the summer shoe line. Also, two main social media platforms that we will use for promotions of this event will be Instagram and Twitter. These two platforms have the highest rate of young target market that is easily reachable to get the message out to them. This exhibition will attract our audience with the factor of “first look” at new launches which builds curiosity for consumers to want to see something they haven’t seen in the market yet. At the exhibition there will be Lotto Sales representatives to acquire the consumers. Lastly, to keep the consumers engaged there will be new shoe launch displayed on shoe stands.
Tuesday 29 March 2016
Lotto fan pages
Lotto doesn’t have much fan base. So it has very limited fan pages. The
pages that are there, they too do not have high followers. This page has only
265 likes and this is not an exclusive lotto fan page. It has mixed shoe companies.
This page is either very new or it didn’t much popular. It only has 36
likes and this page does not even have single picture on it. The only
recognizable thing on the page is its name.
This page has 108 followers. This page has mixed posts and it is not an
exclusive lotto fan page but still it is updated regularly with various
pictures included form various places and of various brands and shoes.
Monday 28 March 2016
Adidas Fan Pages
It is an
interest’s page on Facebook. It describes the legendary superstar shoes made by
Adidas. People all around the world are big fans of these shows. This page has
over 100k likes which shows that how much people are attracted to these shoes.
This page
is also an interest’s page on Facebook. This page is about the Adidas Stan
smith shoes popularized by the tennis superstar Stan smith. This page has around
30k likes. This page is followed by the people who are either tennis fans or
likes Adidas tennis shoes. There is no dedicated page for this category by
Adidas.
This page
is more of a store dedicated page rather than a fan page but it is categorized
under the fan made pages. It is a page regarding an Adidas store in Hungary. It
has a fan base of around 60k followers. This page is regularly updated. This page
publishes many in store offers. This page is managed and published in the local
language rather than English so all or almost all the fan base is foreign.
Sunday 27 March 2016
Adidas vs Lotto on youtube
Adidas has 356,035 subscribers on YouTube. Their main videos
right now are related to their contest here to create. People from all around
the world, famous or infamous, have joined this contest and their videos are
available on their official YouTube channel. Other videos include the following
categories: sports, advertisements, new product lines, etc. The most successful
video include
https://www.youtube.com/watch?v=hIqC9IYMUOU
around 45 million views
This video is most popular because they got many football
superstars in one advertisement to promote a certain aspect of their products.
Second most successful video is:
https://www.youtube.com/watch?v=uA-_HGiV6eM
around 41 million views
This video is popular because it is an inspirational video
featuring L. Messi. Millions of people are his fans hence the video has all the
elements to be popular.
This is lotto’s
official YouTube channel with 855 followers. The videos are related to some
product reviews. Some of the videos are also related to some sports events sponsored
by them.
The most
popular video on their channel is:
It has
around 70000 views. It is very popular because it offers one of their unique
creations. They are testing them in the video.
Second
popular video is:
It has around 35k views. It is second viewed because is related to a football club’s four years plan which is very important to cub’s fans.
Saturday 26 March 2016
Adidas vs Lotto on Instagram
Adidas has 7.5 million followers on Instagram. Most of their
posts here are directed from facebook and they are related to their shoes being
campaigned celebrities. There is 50-50 rule being used on the page. In the
description they have given address to their official website and a slogan
regarding their latest contest is written. The two most popular posts are shown below:
One has around 84k likes and the other has around 80k likes.
The first one is the most popular post because it represents
many sports elements of their product line. The second one is popular because
it is an inspirational post of a celebrity.
Lotto on Instagram has 20.5k followers. They post same
videos and images that they share on other social platforms. They follow 50-50
rule over here too since the content is identical. In the description there is
a link to their official website and they have given a brief introduction to
their brand.
Their most popular posts are same as they had on twitter.
Following are the posts:
The first one has 308 likes and second one has 238
likes. The first shows a celebrity wearing shoes from their spring collection
and the second shows their newest campaign for everide line.
Friday 25 March 2016
Adidas vs Lotto on Twitter
 |
Homepage of Adidas's Twitter Account
|
The most popular on twitter right
now is: The love you take is equal to the love you make. (16k likes)
And the second
most popular post is: "I chose adidas
because we have shared passions and values." Creators x adidas. Welcome to
the family, @PaulPogba. (1k likes)
The reason behind first one is that it shows same shoes for
couples and they got popular. The second is tweet is regarding a celebrity
joining the team so it is also popular.
 |
| Homepage of Lotto's Twitter Account |
Lotto has 7732 followers. Lotto tweets after 2 or 3 days.
The posts are mainly focused around their shoes advertising and details about
various sports events. They use 50-50 rule but number of posts are very less to
make a firm decision about that. #lottosport
is the most used hashtag on the entire page.
Their most popular post is Feels like #Spring. @Giorgia_Palmas wears Tokyo Wedge White-Blue Cool. #lottosport #shoes #lottoleggenda (28 likes)
It is most popular because a celebrity is wearing shoes from
their newest spring collection.
Second most popular post is Presented today the new campaign dedicated to #LottoEveride. Discover the extra contents http://on.fb.me/1pu5wMg (17 likes)
It is popular because this is their newest dedicated
campaign for lotto eve ride.
Thursday 24 March 2016
Adidas vs Lotto on Facebook
Adidas has a Facebook page with over 2
million likes. They post about almost once in a day and they mostly post about their
new releases or the new celebrities joining Adidas. Adidas posts images and
videos and share links. Adidas do use 50-50 rule as they promote their brand
and their Industry too by posting stuff related to sports. They have used
keyword like Running in their
posts. Their most successful post was when they introduced Paul Pogba, an
athlete as part of Adidas. This post got over 3000 reactions and 148 shares because
Adidas used a celebrity to promote itself in it.
Lotto has just 55000 likes approximately on
Facebook. They do post once in every 2 days but because of less popularity they
don’t have much good responses from the audience. They post pictures, videos
and links related to their products and they mostly post about tennis as they
have high rate of sponsorships in tennis world. They do use 50-50 rule but I
didn’t see it a lot. Due to shortage of content I don’t really see the use of
keywords a lot. Their most successful post is about their shoes which has 184
likes and 152 shares. The reason for the success of post is that they had a new
launch of sneakers they were posting about and the sneakers looks really
awesome.
Thursday 10 March 2016
Social Media Analysis of Lotto
Lotto
Lotto
is an international brand but it is more popular in Europe and Asia. They use Facebook
and Twitter as social media to promote their brands. They don`t really post
often on Facebook but they post like once in two days. They post about their
latest products and about their brand. They
respond to their customer when necessary. For example a customer asked about
Lotto`s store location and they sent her a link for help.
Lotto`s Twitter account uses the same content they post on
Facebook. They uses hashtags like #lottosport to make the brand easy to be
searched. They don’t have much followers on twitter which is the reason they
have negligible retweets and likes.
Lotto is not a famous brand so it doesn’t has much users but
they have a nice and reliable social media accounts.
Social Media Analysis of Adidas
Adidas
Adidas
is one of the major sports brand in the world. It has wide collection of sports
goods and running shoes. Adidas use Facebook as one of its promotional
activity. They post a picture, video or share a link once in a day roughly. There
Facebook page is reliable and has great information about their brand. They use celebrities as their main source to
promote as they include Athletes, Basketball players and other sports
personality to promote Adidas for them. For example, in the picture below they
used this famous volleyball player`s video to promote their Brand.
They
have thousands of views and hundreds of likes on their videos and thousands of
like on their picture. They have a nice response to audience. For example, this
person had an issue with Adidas`s warranty so he commented on one of their
picture and Adidas responded to it. There is picture below showing the
response.
Adidas's twitter page is quite famous and has over 2 million followers. They post videos and pictures once in a day. They have retweets in hundreds and they not really use hashtags in their account. They are most attractive in their way of posting. Adidas's Twitter is easy to use and is a nice source for promoting products worldwide.
Overall,
Adidas has a nice page which is easily accessible, reliable to use and mobile
friendly too.
Thursday 25 February 2016
SEO Analysis of Adidas and Lotto
Introduction
SEO is an important thing because it makes it
easy for both users and search engine robots. It is helpful in figuring out
what the web page is all about. We will use keywords like Running Shoe,
Apparels, Clothing and sports. Basically the motive of the SEO research is to
figure what website has a better SEO research.
| SEO Considerations | Adidas | Lotto |
|---|---|---|
 |  | |
URL:
| http://www.adidas.ca/ | http://www.lottosport.com/en |
| Keywords used on each site: | Running Shoe, Basketball, Accessories, Clothing | Running Shoes, clothing, Tennis shoes, sports |
| Frequency of Keywords: |
Running shoe – 2
Accessories- 28
Clothing- 42 |
Running Shoes- 1
Clothing- 5
Sports- 3 |
| Locations of keywords: | Body | Body |
Keywords in URL:
| ||
<title>
| <title>adidas Online | Be The Difference</title> | <title>Sport shoes and apparel - Lotto Sport</title> |
| <meta name="description" content=“”/> | <meta name="description" content="Be The Difference. Discover the new adidas football with X and ACE. Shop shoes and clothing of adidas Football, Originals, Running, Training and more"/> | <meta name="description" content="Lotto Sport Italia leader in the manufacturing and distribution of soccer, tennis, running and leisure footwear, clothing and accessories."/> |
| <meta name="keywords" content=""/> | <meta name="keywords" content="adidas, adidas CA, adidas originals, soccer, basketball, tennis, adidas shoes, adidas clothing"/> | <meta name="keywords" content="sportswear, soccer shoes, tennis shoes, running shoes, leisure shoes"/> |
Site upload speed:
| Strong(1 second) | Strong(1 second) |
| Quality of written content: | Strong | Good |
| Quality of Visual Content: | Strong | Strong |
Alt Text used:
| Yes | Yes |
Captions used:
| Yes | Yes |
Quality of Layout:
| Good | Good |
| Call-to-action: | Not applicable | Not applicable |
Anchor Text:
| Not applicable | Not applicable |
Mobile Friendly:
| Yes | Yes |
Content is “shareable”:
| Yes | Yes |
Links to Social Media:
|
|
|
| SERP ranking results when using keywords from this table: | 1 | 1 |
Google Trends:
Include
your topic, and your two brands. Include
the search terms with your screen capture.
Google Trends Insights:
Adidas has
better running shoes but Lotto is not a bad brand either but it is not so
popular in North America. The graph clearly tells that Adidas is way more
searched than Lotto. Lotto was barely searched as it stayed on almost zero all
the time. Adidas made an improvement by their searches going up.
Summary:
Adidas’
strength is its easy and convenient use of website. Lotto’s strength is their
website’s outlook. When you search for running shoe they both have few results
but Adidas has one more results. Adidas is even easier to find on google as
Lotto is not really popular. When searched for clothing, Adidas had better
results. Lotto had no results for accessories.
Conclusion:
In the
Running shoe industry, Adidas is clearly better than Lotto. Adidas has consistently
use keywords like shoes and clothing to make it convenient for proper. Looking
at both Adidas and Lotto I think the winner of SEO research is undoubtedly
Thursday 18 February 2016
Welcome to "An Overview of Comfortable Running Shoes"
Introducing our Blog:
This is a Blog that will tell us about the latest and comfortable running shoes. Running is really important in life for a person to stay healthy, physically and mentally. We are focusing on good running shoes to make people aware about trends and quality of the running shoes.This Blog is a part of Digital Marketing Course for Sheridan College.
The brands that we are looking at are:
Introducing our writers:
 |
| Manjinder Singh Padda Student, Sheridan College |
The first author of our blog is Manjinder Singh Padda. Manjinder is taking Business Marketing at Sheridan College. Manjinder wants to be a Policeman in my life. His interests are Basketball, Netflix, Food, Shopping and Cars. Manjinder wants to go to Ryerson University for his further education after completing his Diploma at Sheridan College.
 |
| Sandeep Singh Student,Sheridan College |
The second author of our blog is Sandeep singh. Sandeep is taking general business at Sheridan collage. Sandeep is fond of palying cricket and listening to songs. His goal in a life is to become a successful businessman.
 |
| Nimrat Kaur Rapri Student, Sheridan College |
The Third author of our blog is Nimrat kaur rapri. she is doing general business at sheridan collage. she likes to interact with people.she want to makes a good career in accounting field.
Subscribe to:
Posts (Atom)