The marketing campaign idea in this blog will be in support of the brand Lotto Sport. Every brand and the brand line needs a strong marketing strategy to get its word out for its upcoming products and new launches.
Hence, to promote the shoe line at Lotto Sport, as part of the marketing department I have put together the idea of a Shoe Exhibition. The shoe exhibition will have every new and unique design sold at Lotto Sport displayed on shoe stands to present to consumers. Furthermore, the target market for this event will be consumers that require sport shoes that could be wore on a daily basis for comfort, consumers that need that perfect fitting footwear for regular exercise or to play sports and lastly consumers who are professional sports players and need the latest technology and features in sport shoes. Specific goal that is tended to be reached from this event are the sales conversion to be in the range of 50%-60% in stores or online orders following the event. The event will be held right at the starting of summer towards the end of spring as the exhibition is for the new launches of the summer shoe line. Also, two main social media platforms that we will use for promotions of this event will be Instagram and Twitter. These two platforms have the highest rate of young target market that is easily reachable to get the message out to them. This exhibition will attract our audience with the factor of “first look” at new launches which builds curiosity for consumers to want to see something they haven’t seen in the market yet. At the exhibition there will be Lotto Sales representatives to acquire the consumers. Lastly, to keep the consumers engaged there will be new shoe launch displayed on shoe stands.
